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Hi everyone! I previously have worked with single-location companies, and am now working for a company that is continuously growing and adding new locations. We are a financial institution that currently has 12 locations, and we should have 15+ locations by year-end 2017. Seeing as we have all of these locations, I thought the following approach would be the best for increasing our presence in local search. Our primary keyword is "credit union in location". Our search traffic has increased heavily over last year, but is down from the beginning of the year. I've gone through and done the following: Freshened up the content on the main website Created pages for each of our locations around April-end Attributed these location page URLs to our Google My Business locations Verified each location Wrote unique content for each page Our primary keyword rankings seem to fluctuate weekly. My next steps are to get our web design company to add the following: Structured Data on all location pages The ability to change SEO title and meta descriptions on location pages Sitemap (there is none currently, and I've been fighting them to get one added because it isn't needed.) I also plan on utilizing Moz Local to manage our local listings. After this is done I plan on finding ways for us to build links for each location, like the chambers of commerce in each city and local partnerships. Is this the best approach for our overall goal, and should I continue? Is there anything I should change about our current approach? I appreciate the help!