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Thank you Patrick. That does make sense. I assumed if I am in the area that the search engine would take into account local results as well for something like "chrysler town and country" or "chrysler auto service". Both of those do not pull up the website, but adding a location does showing the site in the top 10 results. I see the difference and appreciate the explanation. - Larry

I'll try to setup this question: I go to Google.com and set the search tools to a particular city that I am not in (say I live in Nashville but set the search tools for Rockville MD). I do a search for a specific term without a location modifier such as "chrysler town and country" and I don't see the website I'm looking for in the first 100 results. Then I keep the search tools the same, but change the specific search to "chrysler town and country rockville md" and the website I'm looking for is now the #1 result. What would affect the difference? I would have expected the website to have a similar ranking in both situations.