Dale began one of the first web design businesses in Perth (est 1996) with his business partner.

Since then Dale has developed over 500 web sites for Australian companies with individual clients generating close to 100 million in additional sales revenue for thier clients.

Internet marketing and Search Engine Optimisation is a passion of Dale and he is always keen to learn and apply new strategies for the benefits of his clients.

Dale's view is that "If our clients are generating sales leads and profits from their web sites then they will be pleased to continue and on going relationship".