Blog Posts
8/27/2014
What factors go into determining how many Twitter followers you gain (and lose) each day? I analyzed thousands of accounts to find the answer.
9/4/2013
Like it or not, you need to build a significant following on Twitter in order to take full advantage of the platform. These 17 tactics, including two brand-new Followerwonk features, will boost your efforts.
2/13/2013
Today, we’re excited to announce the release of Social Authority, our metric of Twitter users’ influence. There are plenty of vanity metrics out there, but Social Authority offers something compellingly different!
12/20/2012
The holidays came early for the Moz community. We're excited to announce some cool new metrics to Followerwonk, including Engagement (composed of Retweet and @Contact rates) and Tweets with URLs!
12/6/2012
Oh, how sacred those retweets are! Peter Bray unveils the data behind how the ultimate Twitter king gets over 32K retweets per tweet, and puts perspective on how you, too, might be able to beat the Biebs on Twitter.
11/12/2012
We use many tools to tailor our Twitter use, but how can we accurately measure the lifespan of a tweet? Peter Bray digs into the data and uses retweets (i.e. the currency of Twitter) to predict just how long your tweet's prime of life will be.
I founded Followerwonk. I used to be VP of Social Strategy at Moz. Now I am building Versionista and other website change monitoring products.