Questions created by Peter85
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E-commerce site structure & link juice: Bouncing off an idea
Hi guys, Question from a new-comer in SEO. Summary of the situation: potential customers are searching for a generic product category (buy mountainbike) more often than a brand in that category (Specialized MTB). And the latter is searched more often than a specific product ('some specific product from Specialized brand'). Both the brand pages and product pages are not ranking good Then would it be a good idea to have the category pages only link to the brand pages? They may show the products, but the links wouldn't pass link juice. I'm not even sure if that is technically possible, but I wanted to figure out the merit first. I'm hoping this would support the brand pages to rank better as they take in more volume. Please do feel free to teach me!
Intermediate & Advanced SEO | | Peter850