Welcome to the Q&A Forum

Also ask the sales guys WHO are they selling to. As in, the persons they interact with and what they are like. Who makes the decisions, who looks for the different options, and so on.

Thanks a lot Dana. And thank you for going beyond the question.

We offer vouchers for writing a review, but there's only a handfull of reviewed products per category.

Where could I find inspiration to make our brand & product pages more compelling? I can't make the question more specific atm as there is still a lot in the "I don't know that I don't know" quadrant

Thanks for your answers.

It's definitely a normal situation. However, in the current situation the category page shows the product, each product box contains a link to the product page.

So a category page with 50 products will have 50 links plus links to other categories in the menu and so on.

Hi guys,

Question from a new-comer in SEO. Summary of the situation:

• potential customers are searching for a generic product category (buy mountainbike) more often than a brand in that category (Specialized MTB).
• And the latter is searched more often than a specific product ('some specific product from Specialized brand').
• Both the brand pages and product pages are not ranking good

Then would it be a good idea to have the category pages only link to the brand pages? They may show the products, but the links wouldn't pass link juice. I'm not even sure if that is technically possible, but I wanted to figure out the merit first.

I'm hoping this would support the brand pages to rank better as they take in more volume. Please do feel free to teach me!