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I'll probably do the API.
I know that Yelp doesnt want business owners to solicit reviews. However, it's extremely difficult to get reviews unless you do. I send out follow up emails to clients after each job and ask for a review (positive or negative), but I've still only received about 13 reviews in a year. I'm even thinking about creating a giveaway drawing for those that review each month.
I'm kind of on the fence about this one. Should I include a social media icon for Yelp on my website? We have great reviews, but so do most of my competitors. I'd like to share my reviews, but I also do not want to send traffic away from my website to another website (Yelp) that lists my competitors. What do you think?