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Hi everyone, I've only been a member for a few days but this community is extremely supportive of one another, and I appreciate that very much.  Here's my current project. I've done IM for awhile but now I'm helping a massage therapist with his personal brand here in Chicago.  I've used the tools here to identify a few of the bigger sites and ten local keywords that he'd like to rank for - things like chicago massage, cheap massage therapy, and chicago reiki, his favorite. I'm currently getting him set up with Google Places properly so he shows up there.  We have a Facebook and Twitter underway.  We have a blog he can use if he wants - though I'm not sure how insistent he's going to stay.  I'm planning a separate page targeting each of the keywords we're after. His competitors each have a couple local blogs talking about them, so I'm going to contact some local bloggers and offer them free massages in return for a review.  He also is getting registered in some of the local business directories - mostly the ones I see the other sites already in. Finally, I was going to use some Build My Rank sites to bulk up his backlinks - maybe focus 10 on each keyword, with 5 going to the main keyword and 5 going to long tails. How does this sound for a simple, first SEO project?  I'd love to hear some feedback, even if it's just "sounds great".  I've never put one together for a client, and I'm thrilled/nervous. Thanks! Philip