Many of the titles are long so as to include several relevant keywords. For example, each of the homepage and search results titles has both "day rooms" and "hourly hotels"; the page destinations has both in it. Would you recomment removing the hotel name/brand?
I have done extensive keyword research, really. "Booking" or "reservation" and their derivatives are not drivers of traffic. I note your point on "reservation" with interest (and surprise), however, my benchmarking with the largest websites clearly shows that book/choose/find are consistently used over "reserve".
Yeah, the strategy includes PR & outreach to press & travel bloggers (though no blogging), but I thought onsite optimization was necessary before going after the links.
There are no testimonials at the moment, I don't think we should invent quotes, should we? Noted for the team member names (shortened due to privacy concerned). Regarding the general copy writing of the site, noted as well. Can you give another couple of hints as to what's wrong with it?
Much appreciated, thanks!