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Our new site will have a 'learning center' which contains educational videos as well as articles for prospects who are considering purchase. We were thinking linking to the "Learning center" page from main menu then having multiple videos and articles on this page. (thumbnails, & brief descriptions). Then when the user clicks on the video or article this will take them to a page with that video or article. My thoughts are that would allow us to optimize each page for that question or video topic. Is this a good idea? or should we just have video thumbnails on one page and have the video play on that same page?  What about articles, should they also expand on that page or should they open on separate page?  We are using WP as CMS. If the videos open on separate pages then how does the user easily get the other videos? will they have to go back to the /learning page or something else? It would seem like a lot of work to have them keep going back to watch one video, then go back and watch the next. What is the best practice - if there is one?  Examples of websites that do this well?

Hi all~ We are completely remaking our website: www.containmydog.com. I believe we have a good handle on the visual aspects of the redesign. What are the backend or behind the scenes (probably not using the technical term) things that need to be done so search engines know where things are. For example i know we are not going to remove some pages , change were some pages are on the site and add new pages. Is there a checklist that lists the important things to do when designing/redesigning a website? If there is not a checklist what are the things I should be asking the web person we hire?

We have written ebook(s) on subjects of interest to our prospects (B-C market). We have taken many recurring questions asked over the years plus helpful graphics and put into short 12+ page ebooks. After filling out form to receive ebook- (first name & email on form) for any option below- Should we: a) send them to Landing page to download ebook to their desktop? b) send them e-mail with link to download ebook? c) send them directly to page on our site with the ebook content? d) something else? My thoughts are to do c) which will put content on site, though 'protected' via gate. This way the search engines can crawl the content. However, if that content is not directly reachable through menu will that degrade the importance of that content? Obviously we want to provide good, helpful information to prospects. We would also love to benefit from that content from a Search point of view if possible. Anyone have experience with this through A/B test or otherwise? Thanks, Steve