Welcome to the Q&A Forum

I would actually recommend redirecting it to the homepage. If you have a Wordpress website and a bunch of 404 pages, you can install a free plugin called "All 404 to Homepage" and this will solve the problem. I would, however, recommend that if you have replacement pages or pages covering similar content, that you redirect those to the corresponding replacement page.

I would check the Index Coverage report in GSC, and then maybe try re-submitting your sitemap in GSC.

For Google Analytics I would check under the Source/Medium report to see if Organic Google traffic has changed at all.

While typing in  "Latest from ***.com" may trigger some press releases or news sites to show. The Google SERP is not strictly Google News. The Moz screenshot you attached showed Moz's latest blog posts at that time, and were not related to Google News to my knowledge. Hope this helps!

It looks like your homepage Meta Title is "Top PreSchool and Daycare in India - Become a Klay Kid today‎!", and does not say Klay School in it. It also appears Klay School is not in any of your H2s or the H1 of the website. I would recommend changing the Meta Title and/or the H1/H2s to include "Klay School" if you want to rank for it. Once changed, you can then re-index your website with the URL Inspection Tool in Google Search Console.

Yes Google understands H2s as a subtitle and this helps with your page's readability and optimization. I would not remove them, and instead see if there are any opportunities to optimize them with target keywords or LSI keywords.

Ideally these pages would be set to nofollow/noindex, so the 302 redirect is merely a way to avoid a user ending up with a 404 error page. I see no problem with this and can's imagine how it would negatively affect SEO in any way.

Very odd, I have looked into this a little bit and it looks like you have a Wordpress website, I would recommend you check your "Site Title" and all schema code you have to make sure there is nothing that says your organization name is Maine Coon. If you or the developer you mentioned have already done this, you may try deleting and then re-adding your sitemap in Google Search Console. If none of this works you may try slightly editing the page's Meta Title and then requested Google re-crawl and re-index that specific URL via the URL Inspection Tool in Google Search Console.

I don't think there is much risk in this unless they are expired domains with a bunch of spammy links pointing to them. However, I don't imagine you will see much if any ranking improvements from doing this.

You can make product pages more robust by including an FAQ section or writing a more detailed description. If you are reselling a product, it can also help to include the product # or manufacturers id on the page as well.

Not that I know of unfortunately.

If they were local business listings you could use Moz Local, Yext or BrightLocal, but it doesn't look like that is the case. I would just let the client know it may take some time, but with continued link building efforts Google will eventually start to drop Vevox from the search results for MeeToo.

Yes Google understands H2s as a subtitle and this helps with your page's readability and optimization. I would not remove them, and instead see if there are any opportunities to optimize them with target keywords or LSI keywords.

Yes it is best practice to fix or replace those broken links on your website. Having broken links can cause you to lose trust with a user, seem dated, and possibly lose some authority with Google.

According to Ahrefs, 21% of their referring domains have the exact anchor text "meetoo", this is leading Google to think it that https://www.vevox.com is relevant for that term. Also the old website meetoo.com is 301 redirecting too vevox.com, which is another signal that Google is seeing that also makes them relevant for "meetoo".

I would recommend keeping the 301 redirect in place, but you may have to do a "link audit" to see if you can edit some links pointing to https://www.vevox.com that have the anchor text "metoo" as well as build or gain new links that say "Vevox" or "https://www.vevox.com" to help outweigh them.

The other option is to wait it out as I imagine Google will eventually figure out that https://www.vevox.com is not what the searcher is looking for when they search "metoo", unfortunately the wait it out method could take months or longer.

Make sure the YouTube channel is linked to along with your website's "social links" in your footer or header, and also add the YouTube channel link in the "sameAs" section of your website's Schema code.

If you have already done both of these I would work on the following-

1. Optimizing the YouTube channel as much as possible with a long description, and as many details as they will let you fill out to make it as robust as possible.

2. If it is possible and you have a business address, work on online business directory citations. They often will let you add social links on your profile and I would be sure to add the YouTube channel link on as many as possible, over time these external links pointing to your YouTube channel page will help its authority and ranking relevance for your brand.

They probably use it in their Meta Title and have enough LSI keywords or related keywords that Google clearly correlates them with the keyword you are searching for.  Also, I bet they have a good amount of quality inbound links and possibly some internal or external ones pointing to the ranking page that have part of or all of the keywords in them.

I would try and evaluate why Google thinks this is the best result in terms of quality and content depth, not simply if they have the exact keyword in the page copy or not.

I would check the Index Coverage report in GSC, and then maybe try re-submitting your sitemap in GSC.

For Google Analytics I would check under the Source/Medium report to see if Organic Google traffic has changed at all.

Someone may have a workaround but my understanding is no unfortunately. Google Analytics does not support pulling the zip codes or geocoordinates in any way. In addition, you should not send the data as custom dimension to GA as it is against the terms of service:

“If collecting geolocation info, ensure it is not GPS or fine-grained location information, as this could lead to reasonable inference of the individual. “Fine-grained location” information for Analytics is defined as any area less than 1 square mile, including any lat/long data. In some instances, such as in the UK, zip code can map to a single residence and thus cannot be passed to Analytics.”

https://support.google.com/analytics/answer/6366371?hl=en#geolocation

I believe there is a way to do a "Find & Replace" function within Wordpress or your HT Access. I would highly recommend working with an experienced website developer for this. If you have any additional Schema in the of your website, updating it within the should update it sitewide automatically.

Leslie, while in theory you are right, Google is still using an algorithm that is very much keyword-driven, and while changing the Meta Description should not affect rankings, changing the Meta Title can and often will have an impact.

I may be old school but I believe the Meta Title should be target keywords focused first, and CTR second, while the Meta Description should be CTR focused first and target keywords second.

If you changed Meta Titles that removed or partially removed the target keywords for those specific pages, I would recommend you add them back. Your Meta Descriptions with the new CTR focus should be ok to stay what they are.

It looks like your homepage Meta Title is "Top PreSchool and Daycare in India - Become a Klay Kid today‎!", and does not say Klay School in it. It also appears Klay School is not in any of your H2s or the H1 of the website. I would recommend changing the Meta Title and/or the H1/H2s to include "Klay School" if you want to rank for it. Once changed, you can then re-index your website with the URL Inspection Tool in Google Search Console.