Questions created by Poindexter
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Is it worthwhile to remove a large quantity of lesser quality links if you are able to do so easily?
So I've recently started working at a new company where I lead up their SEO efforts. In regards to link building I've discovered that a little over 75% of the anchor text on the links to the homepage (at least of the 10k SEOmoz provides) are non branded keywords. We don't appear to have any penalties, however, in my opinion we have what is an unnatural link profile for our homepage. As I investigated further I've noticed that a lot of these links (not all) are from irrelevant blogs where the link is found in the footer. (Clearly this was the result of some less than ideal get links quick strategy that was implemented in the past.) At first I was overwhelmed thinking that I'd have to try and contact these sites individually to see if I could get the link removed, however, I soon discovered that the site these links are actually linking to is not our domain, but is instead a domain that redirects to our site. So this brings me to my question: Should I remove the redirect from this other site to rid myself of these links. The white hat side of me strongly thinks this is a good step forward, however, a small part of me wonders what the ramifications would be. These types of redirects seem to account for a fairly high number of links, however what value that actually contribute is difficult to know. Any thoughts?
White Hat / Black Hat SEO | | Poindexter0