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Hi SEO Community,

The title says it all; we are running a content strategy that is targeting relevant low volume, low competition keywords published on a high authority domain.

How would you design your promotion / reachout / linkbuilding / strategy in this context?

Would you assume internal linking would do the job or are there easy wins to earn rankings in this low competition environment?

/T

Thanks Jason, for some text portions I found some low quality pages having cloned the article. Our article still shows as number 1 when searching for the exact while the other hits are all low quality pages that today 301 redirect to a casino site. I does not seem like that any of the other pages earn any SERP results.

Would that be of concern to you? Its a 6000 word article. Would you try to rewrite the whole piece to avoid any potential duplication penalty?

We have a high authority blog post (high PA) that used to rank for several high-traffic terms.

Right now the post continues to rank high for variations of the high-traffic terms (e.g keyword + " free", keyword + " discussion") but the URL has been completed excluded from the money terms with alternative URLs of the domain ranking on positions 50+. There is no manual penalty in place or a DCMA exclusion.

What are some of the things ppl would try here? Some of the things I can think of: - Remove keyword terms in article - Change the URL and do a 301 redirect - Duplicate the POST under new URL, 302 redirect from old blog post, and repoint links as much as you have control - Refresh content including timestamps - Remove potentially bad neighborhood links etc

Has anyone seen the behavior above for their articles? Are there any recommendations?

/PP