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Why would google favour results from overseas retailers for queries in the UK? It's weird since most won't ship to the UK and the same products are found at dozens of UK retailers. It's not the case that the overseas sites are necessarily bigger brands or better SEO optimised, so having asked the leading agencies in the UK and them being stumped I was curious if this was something anyone else had seen? Our theory is that this can only be a poorly disguised attempt to drive Adwords.

Over the last couple of years Google seems to be showing more and more irrelevant search results in the field I am based in (dietary supplements) with searches for products coming back with results which highlight US vendors. Given I am in google.co.uk and actually logged in as well, why is Google so far off with their results lately?