In 2011 designer and line curator Peter Madero set out to accomplish three goals with the start of his fashion boutique Prey/Pray:

1. Display the works of emerging artists, designers and photographers in order to propel their careers and support the underground art movement, through design collaborations

2. Introduce fans of both fashion and the arts to new designers, photographers and illustrators, to whom otherwise consumers may have not been exposed

3. Create a line that is wearable, comfortable and stylish, yet has an opinion

Prey/Pray encourages the public to explore current art and design trends by prominently featuring the work of underground artists, photographers and illustrators on the company’s soft, well-fitted T shirts and apparel.

The line provides collaborating artists with an avenue to explore social topics of his/her choice, while also bringing attention to issues, which may not be part of the mainstream discourse. Themes to be explored range from love and death, sex and money to social status, politics, nature, God, and order from chaos. Those daring enough to wear Prey/Pray apparel, instantly become a walking canvas and conversation piece.

From the company’s genesis, the focus has always been giving artists and collaborators a place to express not only their designs, but also their points of view on a range of topics. Every part of the production and the unique pieces that are seen each season along metropolitan streets and urban clusters around the world, celebrate one person, and that’s the artist.