Welcome to the Q&A Forum

Hello,

So far its just cleaning up the code using best practices. Usually means more work for programmers and designers if they haven't been keeping up with it. A lot of programmers like to write their code a certain way usually because they have been doing it for a while. If they get no errors from validators or if everything works, they see no reason to change how they write it!

For example, I use the
tag for a line break, where the styleguide recommends
. Both achieve the same result however, I feel comfortable knowing my tags are closed />.

Same with the tag. I've gotten used to using it. So not using feels odd and like somethings missing.

Howdy!

Not necessarily.....I think having competitive keywords means you will have to work a little harder (and smarter) to rank better. Try shortening your keyword phrases....Luxury villas, Large villas, Villas for rent, 7 bedroom villas, etc...All of which could be placed in the content area. I'm sort of new to SEO but in my studies you want keyword rich content. However not to the point that you make it unreadable. Keep the user in mind! Place the keyword you want to rank for in the H1 tag, try putting it in alt tags for images, and in bold at least once. Also I would place your brand name (company name) near the keyword as well so people start associating your company with those keywords.

Your title tag could say something like this:

Large luxury Villas with 7 bedrooms - Name of Company | Barbados

Large luxury Villas with 7 bedrooms - Barbados | Name of Company

Just remember to keep that 70 character limit in mind, and that Google usually uses the title tag as the display link in the organic search results!