Hi everyone,
I am currently working on the website of a friend, who's owning a French spa treatment company.
I have been working on it for the past 6 months, mostly on optimizing the page titles and the link building.
So far the results are great in terms on normal results : if you type most of the keywords and the city name, the website would be very well positioned, if not top positioned.
My only problem is that in the local results (Google Maps), nothing has improved at all. In most of the same keyword where the website is ranking 1st on normal results, the website doesn't appear at all on the same keywords in local results. This is confusing as you would think Google think the website is relevant to the subject according to the normal results but it doesn't show any good ones in a local matter.
The website is clearly located in the city (thanks to the pages titles and there's a Google Map in a specific page dedicated to its location).
The company has a Google Places page and it has positive customers reviews on different trusted websites for more than a year now (the website is 2 years old). I focused my work concerning the link building on the local websites (directories and specialized websites) for the past 2 months. The results kept improving on normal results but still no improvement at all in the local ones.
As far as I know, there is no mistakes such as multiple addresses for the same business etc. Everything seems to be done by the rules.
I am not sure at all what more I can do. The competitors do not seem to be working their SEO pretty much and in terms of linking (according to the -pretty good- Seomoz tools), they have up to 10 times less (good) links than us.
Maybe you guys have some advice on how I can manage this situation ? I'm kind of lost here
Thanks a lot for your help, appreciate it.
Cheers,
Raphael