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Hi I've been studying about seo for quite a good time. I have learned about linking building, on page optimization, and so on but I in the real word all these fundamentals seems not be followed but google's algorithm and here is an example. On google.com.br (brazilian google) I'm trying to rank for the main keyword "airsoft" and its variation for the website www.qgairsoft.com.br. But the the top 1 os SERP is: http://lojaairsoft.com.br/index.php But this website doesn't follow almost any seo advice: 1. It has almost no backlinks at all 2. It has no good content (both on pages and doesn't have a blog) 3. url's are not user friendly 4. It doesn't have a mobile website 5. It has almost no presence on social media, with almost no interaction 6. It doesn't have H1 7. I doesnt have any "canonical" set 8. It has a lower DA 9. It has a lower PA 10. Moz metrics are lower 11. It is not as old as my target website... 12. .. I think you got the point. And dispite all that the website do better than my website and also better then other websites with theoretically better 'seo'. What is wrong? What I am missing? Does all these principals really matter for ranking?

My website is an ecommerce and we have on homepage about 470 links ! 1. We have a top bar with my account, login, faq, home, contact us and link to a content page. 2 . Then we have multistore selection 3. Then we have the departament menu, with several parants + child category links 4. Then we have a banner 5. Then we have a list of the recently sold and new products. 6. then we have an image grid with the most important cms/content pages (like faq, about us, etc) 7. then we have footer, with all info pages, contact us, about us, my account etc. There are some links that are repeted 2, 3 times. For a user it is easier to find the informations but I'm not sure how search bots (google) deal with that. So I was thinking on how can I have around 150 links to be followed. To remove the links from the page is not possible. What about to add nofollow to repeted links and some child category, as the spider will crawl the father and will access child on the next page? Is this a good strategy?

Hi there I'm wondering what is the best strategy to work with multi-stores on magento: to use or not to use subdomains? Suppose we have the www.website.com and we configure it to use multistore. The url base will not have the store id on it so it will not be like www.website.com/store1 and www.website.com/store2. It will simply rely on the user session so if we have two categories for each store it will acces using: www.website.com/category1 (for store 1) www.website.com/category2 (for store 2) The homepage will allways be set on www.website.com so we should have a single page for several "home pages" (depending on the user session / store he is accessing). I guess this is not a good option if we want to rank for different keywords (for each store). So I was wondering if it is a good solution to set: store1.website.com store2.website.com This way we have 2 "home pages" each one able to rank. Does it make sense? Is it good or bad for seo? Another option I was considering was: www.website.com (for store 1) store2.website.com (for store 2) store3.website.com (for store 3) www.website.com/blog (for blog) Can this work? Good or bad for seo? best regards