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Dana, mind sharing what site you are referring to?

Keri, you are of course absolutely correct. One way it can be useful is that it allows organizing your competitor's keywords into related groups

Looking at my own eCommerce analytics identifying those which have proven conversions and matching them with the keyword groups. At this point do the competitor linking research to identify those high value to go after.

Not only is it a great way to understand the keyword landscape (clusters) better but can show keyword phrase variations you can use in creating content.

Never was my intend to blindly use my competitor's keywords and blindly copy their linking / keyword profile.

Some really valuable insights on this thread and thx everybody for your generous sharing.

@Syed1  -  Your  link is not working. Please repost

I agree that this would be a great addition to SEOMoz.

Incidentally opened a threat dealing with the same question with some interesting insights:

http://www.seomoz.org/q/competitor-keyword-rankings#post-104610

I will checkout the tool Broadbeach recommended and see if that suits me.

The only thing is that I am not interested in learning what any particular website is hoping to rank for based on keyword meta research, etc....but what they actually do rank for.

If the suggested "free" tool provides me with that answer I will be a happy camper. Thanks for your input 406Lucy.

Thanks for your input as this is addressing more the reason behind my question.

Even though the "Anchor Text" tab can give insight into what a particular website is aiming to rank for, it does not tell you what they actually rank for. Same holds true for checking their meta keywords.

I think the best and most efficient option is to use SEMRush to get the (excel) list of my competitor 's ranking keywords and their SERP's. It would be a great feature for SEOMoz to have (realize not everything is possible -:).

1. Competitor keyword and SERPs
2. Get their demand and competitiveness (Google KW tool)
3. Filter for low/medium competitiveness and minimum demand
4. Use resulting keywords as starting point for linking strategy (process described by 406lucy)

406lucy, thx for your answer.

I understand the process you describe which assumes you already have your keywords through traditional keyword research.

For some reason the starting point (including when talking to SEO companies) seems always that keywords obtained through researching demand vs. competition is appropriate starting point.

For what I am trying to accomplish it is important to have the ranking keywords of my competitors with some further pruning is the starting point for the process you described above.

Was hoping to avoid the extra cost of SEMRush or SpyFu in order to obtain the list I am looking for.

Reason why is that knowing my competitor's keywords and their respective SERPs in conjunction with keywords obtained through regular demand / competition research, allows for much more specific targeting.

Is there a way within SEOMoz to uncover the keywords your competitors rank for and their respective SERPs?

Thx

Is there a way within SEOMoz to uncover the keywords your competitors rank for and their respective SERPs?

Thx

406lucy, thx for your answer.

I understand the process you describe which assumes you already have your keywords through traditional keyword research.

For some reason the starting point (including when talking to SEO companies) seems always that keywords obtained through researching demand vs. competition is appropriate starting point.

For what I am trying to accomplish it is important to have the ranking keywords of my competitors with some further pruning is the starting point for the process you described above.

Was hoping to avoid the extra cost of SEMRush or SpyFu in order to obtain the list I am looking for.

Reason why is that knowing my competitor's keywords and their respective SERPs in conjunction with keywords obtained through regular demand / competition research, allows for much more specific targeting.