Welcome to the Q&A Forum

Qon

We have an relatively old ad group running (from 2009) with an okay history. The average CTR is 3,19% and average position of **4,2. **

But the conversion (on website) is not really great. This has to do with bad landing pages, on products we don't actually want to sell. It's complicated but we have a new, better, landing page that we would like to advertise. Some ads would have to be combined, and others will have to be removed. Also the URLs will change.

It would probably be best to start a fresh, new, clean ad group with a better structure. It would also be less work. The problem is; would this be a waste of the age and history of the current ad group? How big of a factor is this?

Qon

Hi Martijn. Thanks for the quick response. This is exactly what I was looking for, thanks! I was actually looking at new profiles but I thought it would create a new UA id.

Should I exclude the /blog/ subfolder on my default profile? Or keep it as is?

Qon

Is it possible to get the visitor statistics for a subfolder (example.com/blog/) in Google Analytics? I already have GA tracking set-up like normal, and visitors do get logged, but to see data only for /blog/ I have to go to Content > Site Content > All pages and search for "/blog/".

Should I create a new profile in Google Analytics? Or is there a better way to only see stats for a subfolder?

Qon

This is called a "exact match" domain name, and a lot has been written about the subject. From my experience Google will most likely not treat it as a branded keyword in the beginning. When you are ranking #1 for your term and there are sitelinks under your domain name, then it's a different story.

But even if you don't have an EMD your linkbuilding techniques should still be the same;

Get diverse backlinks. Some social, some blogs, some directories, you know the game!
Don't build links to only 1 page (like your Homepage)
Change around the anchor text

Edit: Grammar.

Qon

Hi there,

I'm trying to use the SEOmoz API in Excel, to get the Domain Authority and MozRank for a bunch of URLs. I've tried multiple techniques, but I can't get it to work. The code I currently got is from SEOGadgets post, and I'm using the SEOTools for Excel plugin.

Here is what I got:

=JsonPathOnUrl("http://lsapi.seomoz.com/linkscape/url-metrics/"&A3&"?Cols=68719476736";"$..pda";"<httpdownloader cache="false" pause="1" authenticateuser="REDACTED" authenticatepassword="REDACTED" requestmethod="GET"></httpdownloader>")

The problem is, it always returns 1 for every URL. Can anyone explain what I'm doing wrong? Or show me an easier way to do this?

I have double checked the API keys and tested on multiple URLs.

Qon

Thanks for the reply. Yes, there is a semi-chance of duplicate content. And to be honest, the search function is not really great.

There are no visitors coming from the search pages, since we haven't build links specifically for those pages. As for the unique content, it's hard. Since we have so many products it's not really possible. We are working on optimizing our top 100 products though.

Qon

Hi Mozers,

I'm not quite sure what the best way is to handle internal search pages. In this case it's for an ecommerce website with about 8.000+ products and search pages currently look like: example.com/search.php?search=QUERY+HERE.

I'm leaning towards making them follow, noindex. Since pages like this can be easily abused for duplicate content and because I'd rather have the category pages ranked.

How would you handle this?

Qon

This should work:

RewriteRule ^([^/]*)/$ /select-a-card/?q=$1 [L]

This will redirect http://subdomain.example.com/select-a-card/?q=__anyname to http://subdomain.example.com/anyname__/. If you just want to 301 the one page, try this:

Redirect 301 /select-a-card/?q=fuel http://subdomain.example.com/fuel-card/

Qon