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Thanks Tom for the very helpful reply.

The tools are great! I'm currently writing guidelines for the copywriters and in that document, I need to provide a guide on how much copy will need to be updated. The tools would work well as a 'check' to make sure the copyrwriters have updated enough of the content but I'm unsure what direction I should be giving upfront.

The video with Rand is really useful though (especially #4)! This will be helpful with internal discussions around how there is no 'magic' percentage number.

Thank you,

Emma

Thanks. We've positioned this as an SEO opportunity for a client, with the caveat that we would need to solve for the canonical issues. So yes, we do want to help our own rankings.

Currently will be targeting different keywords (essentially products) and different links as well. We can definitely change the blog titles, header titles, updating the main copy to be more 'Canadian' and focus on a slightly different angle. Current content would be considered 'lifestyle' content so the main idea should remain but everything else is fair game for us to change, if need be.

We are planning to leverage specific posts from a US-based blog for our own Canadian blog (with permission, of course) but are aware that this can cause duplicate content issues.

We're willing to re-write as much or as little as we must from the initial blog posts to avoid duplicate content issues but I have no idea just how much we will need to re-write. Is there some guideline for this (e.g., 25% of content must be re-written)? I've been unable to find anything.

Thank you in advance!

Thanks for the input Brendan. I will do so!

Curious as to what the "FRI" image means under Bing on my Keyword Ranking reports?

I saw this on Friday and assumed it hadn't crawled yet (as it was to set to crawl on Friday Jan 27, 2012) but here we are Monday AM and I'm still seeing the same thing.

Glf4F.jpg