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Does anyone know what causes that?

Link-building seems to be the biggest SEO item that still remains foggy to me. I was wondering what this community's thoughts and strategies are around in for your own personal projects. I think if I can hear some real life success stories, it might make more sense to me in the long run. Anything, good or bad, is welcome!

So here is the website I’m looking at, it ranks #1 in keywords like used cars for sale billings mt, etc. I was trying to figure out how, because there is no content on the page! I am working on one of our sites to get it to rank better when I found this in my research. #1 http://prntscr.com/aoy0ho So I did a “view page source” to see how many times they’re using keywords and what they’re title and description tags are. #2 http://prntscr.com/aoy0w1 WAIT WHAT…. WHERE IS THIS CONTENT?! #3 http://prntscr.com/aoy13o Then I found it… #4 http://prntscr.com/aoy1e8 #5 http://prntscr.com/aoy1o8 #6 http://prntscr.com/aoy1u1 It doesn’t even read like real content. This has to be considered poor form. I'm not sure why it makes me so angry. What do you guys think?

If we have a section of our site that we have branded separately from the rest of the site, does it make sense to provide a landing page on our current, high authority site that has content and links off to the separate site, or would just a domain.com/keyword redirect to the page be a better route? Does it matter? I have an idea, but I'd like to get feedback on this. We are a newspaper, http://billingsgazette.com and we have an auto branded site called http://montanawheelsforyou.com. The URL and branding is fubar. We're wondering if we can increase the ranking if we swapped out the http://billingsgazette.com/autos from a redirect to http://montanawheelsforyou.com to a landing page with content and a link to http://montanawheelsforyou.com.