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From my understanding, if you no links going to that url, it might be the crawler verifying existence of the 404 page.

So displaying a 404 page is best option for that.

However, if you have links going to that url, you should either fix those(if internal) or do 301 redirect as you said.

Thanks Ryan. I will give these a go as well.

Regards.

Thanks Joe. Please pardon my ignorance, but what does " full link profile" mean? Is the the DA/PA/anchor text etc.?

Thanks Ryan. What other good backlink tools would you suggest beside ose?

Hiya experts,

I am trying to understand the OSE. One thing I noticed is that OSE shows 12 linking root domains to our site. However, google webmasters show more than 90(that have kinks to pages on our site). And these are not new links, some of these date back to Apr 2011.

Is there something very obvious I am missing here?

Thanks for your help.

Regards,

Raman.