I am getting ready to start a web based marketing firm, with a strong focus on local search and b2b organic search engine optimization. However, I want to pick a specific b2b market to focus on when the site goes live.
How do I go about conducting this market research when i do not have any visitors to my site yet. My goal is to spot a market/industry that has a gap where my service will be in demand? All of the popular guides and blogs focus on market research that takes place after you launch your website or after you already have an audience to analyze.
Any advice or suggestions on conducting market/industry research without having a audience yet would be greatly appreciated!
