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After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
11/30/2010 When a business friend offered to host a blog for me at no charge, it was an offer that I could not pass up. This generous offer led to the development of the Internet Marketing Remarks blog. A side benefit of starting a blog from scratch is that it allows for testing of SEO tactics with a cle...
9/15/2010 Google PageRank is arguably the most misunderstood and misused Web analytics metric. However, despite the fact that SEOmoz Page Authority is more useful in many respects as a numeric metric for evaluating how important a page is on the Web, I continue to include PageRank in reporting to clients on the link popularity of their Web presence.
8/21/2009 It must be a beautiful thing for the folks at Google when they write an algorithm that accomplishes the dual objectives of increasing revenue and creating a better search experience. Based on these criteria, the Adwords Quality Score algorithm is brilliant. In order for a pay per click (PPC) advertiser to obtain a high Quality Score from Go...
6/17/2009 Microsoft's rebranding of their search product as Bing and heavy marketing spending in support of its relaunch has led to significant attention being garnered for their latest assault on Google's near hegemony in search.
3/18/2009 When creating a pay-per-click ad (PPC) ad, it is easy to overlook the importance of the display URL. However, search engine marketers have only a limited number of lines of text to work with and should take maximum advantage of each of them. This article summarizes the results of an eye tracking study and reviews the findings of two other tests of display URLs. The eye tracking study demonstrated that the display URL in PPC ads captures a significant portion of the gaze time allocated to the ads. The results of the other two tests showed that display URLs can have a meaningful impact upon click-thru rates.