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The website in question is a very high traffic website with substantial  credibility in it's subject matter (sorry, can't share more details) that delivers an overwhelming majority of traffic from SEO, much of which is new visitors.

A legal dispute has resulted in both parties agreeing to forward a percentage of the total URLs to alternative websites (only 1 website for each party). All URLs for the domain will be forwarded elsewhere.

It does not make sense to me that the "sum of the parts" will be as strong once the redirects are implemented but I am looking for feedback.

It is fair to say that the alternative domains of each party are no where near as strong as the domain being "parted out."

Will the SEO juice be distributed to each domain in full? Will both parties lose out substantially?

Feel free to ask for clarifications and I'll do the best I can given the legal parameters.

Thanks.

You are correct. We discovered the pattern across many products not just SteriPEN. Thank you for taking the time to respond.

When searching for the brand name "SteriPEN", the #3 listing on the SERP is for one of SteriPEN's "Adventurer Opti" product at REI.com,

On the SERP for this search, the REI listing for Adventurer Opti product displays showing the product as 1-star based on a product review from 2010.

What we don't understand is the fact that the product history has a 3.7 to 4.2 rating on most websites. Why would a product with so many reviews and established history have 1 review that drives the 1-star rating from such a prominent retailer?

Makes no sense. Any suggestions as to whom we might be able to contact for help with this is greatly appreciated.

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