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Hi,

It looks like you don't get it so much as google deems that your content is worthy of it. The official name right now is 'As Seen On' YouTube Pages'

Check here for more details

http://youtube-global.blogspot.com/2011/06/as-seen-on-youtube-pages-celebrating.html

A company I have not worked with, but have been familiar with for years has been dogged in the pursuit of producing content for SEO purposes -- http://www.ctswholesalesunglasses.com/  they have a blog, i know i've seen videos on their site in the past. they rank well but not #1 on the primary competitive term, however explore the keyword space around it and you will see there content mixed into the SERPs consistently