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Hi, I have maybe 20 categories (new) that I really like to have the same Meta description for all of them. The category names call out the use of their respective products. but, all of these categories are related to a much bigger global initiative. I don't have enough space in the title to discuss the individual terms as well as the broader project, so I would like the META to say something like "Products related to <this thing="" my="" customers="" care="" about="">from</this> However, I am extremely paranoid about adding 20-25 meta descriptions that are identical, because Google. Am I overthinking this and being paranoid about Panguin and Penda?

Hi, I have a non-core site that seems to have been affected by a Panda refresh in late December  http://www.seomoz.org/google-algorithm-change#2012 Anyway, I couldn't figure out for the longest time why this site, which is full of high-quality, expert-level content would get dinged -- i made several moves to try and eliminate duplicate content -- even though I couldn't find evidence of the duplicate content, but it's a wordpress site so there's lots of opportunities to accidentally introduce it through archives, tags and whatnot. The classic SEO mistake I was making was I was forgetting about a type of post we were doing to facilitate one of our email campaigns.  On most, sites there's always something you aren't optimizing, and that's the stuff that can really create unintended issues in google, because the decisions made on those pieces, is often more operational toward the other campaigns, than strategic to search. these posts, are thin little articles, written by humans, but the text is actually submitted to another external site, published there and then recreated as content that the email campaign links to. These posts are segregated from the normal feed on the wordpress site, and the last time I had reviewed this content, we were not using a method for creating that involved publishing it to facebook first. But, OK, so I'm going to stop indexing this content, that's a given. I believe that is the Panda issue -- I could be wrong, but it makes sense, since otherwise the site is maybe the least likely site to be affected by Panda that I've ever been involved with. Do I do anything else, after fixing a Panda issue? Is there a reconsideration request for this or something. Should I send a singing telegram to Cutts? I researched a few articles, and there wasn't much on what to do after you fixed it, but to wait. Just wondering if anyone else who fixed a Panda thang, utilized any communication channel to let google know. thanks!

Hi, I've seen this question asked and answered by SEO's somewhere in the past but can't seem to find it. A press release we created was covered in a  nice article by a very prominent newspaper, with a mention of us but no link. The paper is so prominent that you hesitate for a second to write them and ask for the link, but of course, it doesn't hurt to ask. One mistake I made was issuing the release but not really pointing it at a piece of relevant content besides our company web site. This is not part of the question but is a good tip fo' learning and growing - the information we released was highly compelling but we should have taken the time to create a beautiful, linkable asset on our site. Anybody with advice on the best way to ask for a link? Is it asking the author? I assume I am not going to get this. I think this article will be syndicated -- if it gets picked up elsewhere, do you think it's worth the time to ask those papers?

I work for a retail company that is highly segmented. We have a lot of categories to cover the types of merchandise we offer on our home page, and way more than the recommended # of links on our homepage because of it. Has anyone ever attempted (successfully or not) to consciously reduce their amount of links (and categories) in order to improve their search engine rankings? If so, can you walk through your process and your advice on whether or not reducing links on a site like mine is a good idea?

It's been years since I've had a discount I could offer over PPC. I remember when I was a young search monkey, that companies would offer the coupon code directly in the ad copy. However, an inspection of ads on various queries, I don't see anyone doing this. I want to, because of course a concrete offer should certainly help CTR right?  But, not finding any referent examples of other companies using the coupon code freaks me out. Is there a drawback to posting the code directly?

Haven't worked with discount codes in years. Researching the ad copy I found very few sites putting the promo code directly in the ad copy. I thought this was a standard practice for increasing response. Do you know why companies with active promo codes don't use them in Adwords copy?