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Hi everyone,

I have a client whose website is doing the strangest thing.  When I search the branded keyword (the company name), Google doesn't show any site links under the result. However, when I search for the company name plus Inc., I do get site links.

Now, the website is ranking first in both searches, so that's not the issue.  And, as near as I can tell, the site only contains one or two uses of the company name plus the word "inc." Most of the text on the page and all of the meta data only uses the company name, and most of the links that connect to the site use only the company name as well. Even the Who Is for the site doesn't use the term "inc."

And ideas what might be going on?  I know Google says that the process is still automated but for the life of me I can't figure out what kind of automated process would result in these results.

Thanks!

Megan (Rebecca's minion)

YouTube appears to value the same off-page factors that matter on most pages. Having your keywords in the title of the video, leading with the most important keyword in the description and making use of the tags all make a difference, but since these appear on the page, as well as ioff-page there may be some confusion.