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I don't know Teachstreet - but checking my theories/tests, it does fit the model of what has been hit. I took a snippet af exact match content from a Teachstreet directory listing and put it in google: http://www.google.com/search?client=safari&rls=en&q="Get+ready+for+the+SATs,+connect+with+a+math+tutor+or+improve+your+LSAT+score"&ie=UTF-8&oe=UTF-8

So what I see is Google taking note of exact;y what it would take note of - trying to put the original source of the content at the top and penalize (ignore) content tat mimicks the original.

Hi Charlie,

Mediahawk has written quite a good guide on local SEO and call tracking https://www.mediahawk.co.uk/blog/call-tracking-improves-local-seo/

The article says "You can use DNI numbers to control what number is displayed to a website visitor based on a countless range of conditions. This means the numbers for your social networks can display to those referred from social media rather than applying social media dedicated call tracking numbers to your updates".

I would suggest applying DNI to key web pages on a website for improved tracking.

Hope this helps. Let me know if you have anymore questions.

Zoe-Lee (user of call tracking)