Hola Moz & Rand -

Could you go more indepth on the metrics introduced with this tool - Difficulty, Opportunity and Potential? I'd love to see some examples and context of how you would use them, and maybe some explanation of how you derive the number (is it linear, or is a move from 25-30 harder than a move from 20-25?)

Also, are these metrics new, or do they align with previous tools (like the legacy keyword difficulty tool)?

Thanks and looking forward to digging in more!