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There is a particular product/service that I resell through an API. There are quite a few of them and each one requires a lot of content. The company provides web content for each product but I'm wondering about the SEO implications of using it? Obviously using the content, it will not be unique so I won't be able to rank (easily at least) for these products. Are there any _negative_results that I can get from using this content though? If I simply won't rank for those products it's not an issue since I get traffic elsewhere. Thanks!

I have a website fully coded in PHP and I am doing a re-design over to an HTML site. I searched through the Q&A and there were some conflicting answers. Some said you will need to 301 all the pages. Others said to use the .htaccess to parse all the files as html. What is the correct way I should go about this? Thanks in advance!