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Okay, so our company offers video production, web design, and web marketing services.  While we do offer these services individually, our goal is to get our clients to integrate these services together.

Our nav is currently like so :

home - about - video - web design - web marketing - blog - contact

Now I've seen businesses and agencies also use a nav with a "services" button instead of listing out their service offerings (if they have more than 1, like us).  The services button usually links to a category page or has a drop down with links to the company's individual services.

I'm wondering if there is any benefit to having a main services page like this and linking to the individual pages off of it (video ,web design, marketing, etc).

Or if we should just keep it the way we have it now (since we've already got some page authority on the individual service pages).

I know this may not be the most important aspect of our site and we may be over-thinking it but any thoughts/ideas would be greatly appreciated, thanks!

Hey everyone, we are planning a redesign on our website (we have been planning it since Fall last year, but got very busy in the Winter), and some new content / design questions have arisen.

Right now, we are a "digital media" agency, and we offer video, design, and marketing services.  So we do web videos, motion graphics, websites, seo, really a little bit of everything except for 3d modeling.  What we are really trying to sell is the combination of these services (we may create a web video and redesign a groups website, then manage their adwords and marketing campaigns) and become our audiences "Go To" digital media agency.

We were toying with the idea of giving visitors the option of picking from one target audience or another when they arrived at the home page, and their experience would be customized to best fit the needs of that particular audience from there on out.  For example, on our homepage we were thinking of display our overview and value proposition (which would be the same, no matter which target audience group you were a member of), then asking if the visitor was a "Small Business Owner looking for guidance" or a "Marketing Director looking for outsourcing partners", then based on what option they chose, they'd be directed to a corresponding landing page optimized for converting this audience.

We were worrying this may drop our domain or page authority for our home page, since these aren't really keywords that we'd normally be trying to rank for.

We understand that it is ideal to have 1 "niche" target audience, but we found that we heavily service both audiences.

Any help or suggestions are appreciated, thanks!

Excellent, i was leaning towards the more broad single keyword.

I probably should have included that we do have individual landing pages for each service offering already, which i will be building even more targeted landing pages off of (medical video production off of video, responsive web design off of web design, etc.)

I appreciate the quick responses guys, always tons of help!

Okay so I am currently redesigning my company's webpage.  I am making it responsive and giving it a more up to date look with newer features, etc.  A facelift, basically.

While updating the site i'm also doing some on-page optimization here and there, and am curious about the page title for my homepage.  My company offers video production, web development & design, and web marketing.  While we do offer each service individually, we are really trying to sell the combination of all three services to our clients and show them how they can work together effectively.

Now my question is, in my homepage title, should i list each service offering keyword (which is what i do now) like this :

"Video Production - Web Design - Web Marketing • Company Name"

Or, should i try to find one keyword that kind of sums up what we do, like this:

"Magic All-Encompassing Keyword • Company Name"

I'm thinking that since three sort of unrelated keywords are in the page title, it may be viewed as over-optimizing and we won't see as good of results as just focusing on one keyword, which leads me to think that i should try to sum all of our services into one "all-encompassing" keyword such as "media production", which isn't the best choice, i'm just throwing it out there for the sake of this discussion.

Any thoughts or ideas would be greatly appreciated. Thanks.

That's even more useful.  Thanks for both the great resources.

Yeah, penalized may have been bad word choice.  I basically meant, which do you guys think would perform better.

And thanks a lot, i've never seen getclicky.com, that's actually some pretty useful stuff.

I've just seen a bunch of smaller multimedia company's like ours just having one services or capabilities page, and wondering if they knew something i didn't!

Hey guys, i am currently redesigning our company's site, and have come across some things that I'm not quite sure of.

We used to have individual service pages in our main navigation (design, video, marketing) before the redesign.  In this new design, i had the idea of making just one "services" or "capabilities" page, where these three services would each be outlined, and each service would have a list of links to more specific landing pages. Obviously, breaking it up correctly with HTML5 using the

andtags.

What I'm wondering is that if i'm going to be penalized for having those three services that aren't necessarily related too closely on the same page as opposed to having the one page for each service (like we have now).

Any help would be greatly appreciated, and let me know if i need to elaborate more.

Thanks in advance!