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I would test the difficulty of each keyword, and get a sense of what your competition is doing for on-page SEO. Something people optimize more for one word than the other.
That being said, I would look for a person who specializes in on-page: Code, Content and Connectivity
Because of the nature of their product, I would assume they are producing no-follow links, right? If so, there is no perceivable value for SEO. I guess a more important thing, though, is that purchasing links does have a risk involved with it. There are supposedly some good companies out there for it (I haven't tried any), but there is always a risk when doing these practices.
It might be more worth your money to hire a writer to create totally amazing SEO optimized content.
Yikes! Who would want to start over with link building to a subdomain!?
Just like external links are little votes from outside sources of what is an important article on your website, internal links are your little voting system. It's your way of telling Google/Bing what your page is about, and how important it is. So, you are going to want more internal links pointing at your important (money making) pages than something like a disclaimer.
However, you have to put these internal links in perspective of your other pages. If one of your pages has 2000 links, and then next highest is 20, you should look at balancing it out a little.
For an overall ranking perspective, exact match is going to be better (all other things being completely equal). However, websites are never perfect vacuums of comparison. Regardless of which format you choose, you will still be able to overcome your competition through proper on-page optimization, and great link building.
From the Matt Cutts video I saw earlier: http://www.youtube.com/watch?v=c9vD9KGK7G8&feature=player_embedded
It seems like it would be better to put the Geo specific pages on a subdirectory of your website, and geo target it with Webmaster tools. Then, you can start building local, and relevant, links to that page or directory.
I was getting at that, but I wasn't going to outright say it until I knew if he had links pointing there or not. lol
I agree, the ranking aspect isn't as important of consideration, but the CTR can be benefited from an exact match: http://searchenginewatch.com/article/2086693/Exact-Match-Domains-Can-Double-Clicks-on-PPC-Ads
The search volumes look about the same for either one (currently 110-74), and the difficulty level is about the same for either phrase. So, I would choose the top one since it would be easier for a customer to just type in if they recommend it to a friend.
How does your internal and external linking look?
Make sure they are part of the actual structure of your website, not just part of search. Meaning, you have to have links pointing at them. Also, you will also want to make sure that those pages have value.
Do a site:domain search in google to see if it is indexed. If not, check for robots!
Are you generating unique content for each one of your vehicles that are listed?
I've personally had good results with it for local search, but it's main purpose right now is for rich snippets. I like to use schema-creator.org to generate the code for me.
Gah! Such easy linking! You can go move a piano for a blogger, and get a link...
Anyway, I would start varying it immediately. Not only will you always be safe from getting your link building dampened, but partial match anchor text has been shown to be about equal, or, in some cases, better.
You should totally follow social media to find people that are moving on slow days, and just offer to help. It would help with word of mouth marketing, as well as an ability to gather links/social signals.
My gut instinct tells me to choose the one utilizing the .com/exact-match/
This coming from a customer perspective. When I search for Diving Equipment I'm going to want the phrase, or something similar, in the url. Of course, both of these match that idea. However, the second one allows me to read it as one piece, and my subconscious is more likely to perceive the page as such.
As for the search engines. Using the latter one will give a more clarified answer to what this page is about without additional context. The only point where I would see it being too complicated is from the length of the url; especially with blog posts.
http://www.dive.com/blog/The-Absolute-10-best-scuba-diving-accessories-in-2011/
*That being said, I have no documented proof of such, and have never seen a case study for it. It's just simply my interpretation.
It is duplicate content.
However, that might be the least of your concerns. You are going to have to compete directly with Vimeo, Youtube, IMDB and the companies that produce these movies. That's a lot of high dollar companies to fight with for rankings.
This was on my Christmas list, but it didn't seem to happen:
I usually see changes every 2 weeks or so. However, it all depends on your vertical. How many citations do you have compared to your competition?
I think the importance is very slowly diminishing (but will never really go away). However, I believe it is necessary when you are in a competitive vertical with exact matched domains. That way you can perfect the rest of the on-page parameters, and still not come up short because of an exact matched domain.
Edited*
Robert has a much better answer.
All of those occurrences are part of a marketing piece referencing a coffee cup. Due to the structure of the content, you are probably going to have to rewrite that piece. So, that will delete this exact phrase, but create a new one.
I would suggest not using a piece of the content from that article on every page of the website, and instead use a summary piece to describe the coffee cup. Not only will improve your click thrus, but you won't make people read something so depressing so often 
Links from anything to do with that field.
I would actually start following some of the major companies on Twitter, and see who or what they link out to. Hopefully they start following you!
I would go to Organizations: http://schema-creator.org/organization.php
From there you can pick from the drop down menu. Sorry it took so long for me to respond... I was eating pizza 
I just checked mine, and I seem to be getting about 2-5 per month for the few websites I'm working on. (they are currently in the 20-60 range)
Here's my current approach (minus my own little nuances).
Outbound Links can be beneficial to pages if they are linking out to authoritative sites. You have to analyze the number of outbound links, as well as the nature and quality of the links. If they have 1 link going out, but it's to something completely unrelated, it was probably bought or an affiliate. If they have 15 links going out, but they are citing additional high quality resources, then go after that link!
Great response Danaglenn! Can you send me some of your program info? I might have a couple people that could use your assistance. Yes, I'm being totally serious.
"Most of what the previous poster is not true."
I'm not sure where I was dishonest.
Can you send me a private message with your url and the description you keep getting?
That's the description of my super ugly website lol. Anyway, that description was pulled from my website, and I've only been able to get text from my website to be generated there. Is there someplace on your website that would be issuing the content that you don't like? My header, which I've requested my developer change for a long time, gets pulled in every so often. It reads something like:
Cars, Trucks, Vehicles, Chevy, Toyota, Bozeman Cars, Bozeman Trucks
I would open up your code, and try do a search for some of the words you are looking for. You might find it hidden somewhere.
Do you mean the area circled in the file I attached?
I'm not sure what the effect would be, but I don't believe it would be beneficial to the visitor. If they are looking at the title of a section, and its telling me to leave this page I might be a little confused.
Forum links can be kind of tricky. Several have a 3 month waiting time for you to be able to have links in your signature, while some require you to just be a member for a while so that they know you can be trusted. The best place to start would probably be any forums that you actually participate in. From there I would start searching for industry relevant forums (keyword intitle:"Forums").
Post on your social media avenues asking friends and family to link to you.
For years I would put "Expert with Excel" on my Resume because I thought I knew it all. Now I know that I only understood the surface of a gigantic beast of a program!
First off, I've never used their service, so I don't have any facts.
However, this is what I caught right away:
I'd also use Schema when putting your business info on your website: schema-creator.org
How competitive is the phrase "Alex Miley"? I searched for it exactly, and there was no competition, so I'm assuming that you are using that to fill in for a different phrase.
I'm personally really picky where I would allow my link juice to go from my strongest page (Home Page). I would make sure to pass my link juice to the most important pages, and not waste it on any page that won't benefit the search engines or user right away.
When practiced, this would look like a menu bar with no drop downs, only links pointing to my important pages within content and only important links in the footer. This not only funnels your visitors the way you want, but it also spreads the link juice the way you want.
Another reason to do what I had described is usability. Although people manage to function well on most sites, it has been shown that fewer options leads to better results. You don't want your visitors to have to debate on what's the best way to go, you just want them to click forward.
Anyway, here is my favorite navigation example: http://www.telegraph.co.uk/news/
I like how the refinement is under the menu, but this is just my own personal preference with no data/examples or anything backing it up.
With enough unique content you would be able to rank both pages for the keyword. However, make sure that you aren't linking internally to either page as just Alex Miley. This might show biased for the one, and not allow you to rank for it. Instead, link internally with the full phrase every time.
The short answer would be that ranking is more complex than that.
Also look at:
Infographic on where the vast majority of tickets are handed out in a city? Hot means the most tickets, etc. Not only are you offering a service to your customers with great insurance rates, but you are also telling them where they need to slow down!
Include this in all your city specific landing pages to try use as link bait. I'd also include local pictures from those cities, using file names that describe them well, in order to seem much more relevant.
For Internal links:
Use footer links for your most important cities, and a chart listing where you do service for all of your cities. By using the chart on enough pages you should be able to imply that they are your most important pages.
Personally, I would pursue a better link from them, right within the content. Don't just get even, get ahead 
As for the .Org being better:
From what I've read in a couple blogs, I've never tested this, it's not that a .Org is just better. What makes .edu's and .Org more desirable is that they are typically more authoritative sites. A typical university has a 80+ Domain Authority, where a .Com will vary greatly.
Here's a good video on it: http://acumenstudio.com/articles/2011/09/exact-match-vs-partial-match-in-seo-today/
You will want to start diversifying your anchor text. Start contacting some of the webmasters that you have links from, and ask them to change the anchor text.
Here's what Blueglass said about too many exact match links:
"Penalties, as opposed to rewards, are being reaped for too many exact match links."
In this article: http://www.blueglass.com/blog/link-building-in-a-pandas-world/
It used to be all about getting exact match links, but things have definitely changed. For starters, guess how easy it is to see if you are having a major hand in your link building? Super easy if you keep forcing exact match text.
I would suggest:
Making your link profile look more natural
Making sure most of your exact links come from the higher quadrant of your link profile (but still under 20% saturation)
Continue growing
