Hello all!
I was wondering if someone with a good understanding of schema markup could please answer my question about the correct use so I can correct a penalty I just received.
My website is using the following schema markup for our reviews and today I received this message in my search console. UGH...
Manual Actions
This site may not perform as well in Google results because it appears to be in violation of Google's Webmaster Guidelines.
Site-wide matches Some manual actions apply to entire site
<colgroup><col class="JX0GPIC-d-h"><col class="JX0GPIC-d-x"><col class="JX0GPIC-d-a"></colgroup>
| | Reason | Affects |
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Spammy structured markup
Markup on some pages on this site appears to use techniques such as marking up content that is invisible to users, marking up irrelevant or misleading content, and/or other manipulative behavior that violates Google's Rich Snippet Quality guidelines. Learn more. |
I have used the webmasters rich snippets tool but everything checks out. The only thing I could think of is my schema tag for "product." rather than using a company like tag? (https://schema.org/Corporation). We are a mortgage company so we sell a product it's called a mortgage so I assumed product would be appropriate.
Could that even be the issue? I checked another site that uses a similar markup and they don't seem to have any problems in SERPS. http://www.fha.com/fha_reverse shows stars and they call their reviews "store"
OR could it be that I added my reviews in my footer so that each of my pages would have a chance at displaying my stars?
All our reviews are independently verified and we just would like to showcase them. I greatly appreciate the feedback and had no intentions of abusing the markup.
From my site:
All Reverse Mortgage 4.9 out of 5 301 Verified Customer Reviews from eKomi
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| | [https://www.ekomi-us.com/review-reverse.mortgage.html](<a class=)" rel="nofollow" title="eKomi verified customer reviews" target="_BLANK" style="text-decoration:none; font-size:1.1em;"> |
| | ![](<a class=)imgs/rating-bar5.png" /> |
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| | All Reverse Mortgage |
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| | 4.9 out of 5 |
| | 301 Verified Customer Reviews from eKomi |
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