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Does anyone know how Moz's keyword tool pulls their keyword ranks? Do they take it based off of the IP (history and cookies) that is being used? I am trying to find a way to collect keyword data that is neutral and not based off of my previous searches, etc. TIA

My Google Places listing is not showing as of Friday.  The business name is Emerald Coast Carpet Cleaning in Shalimar, Florida.  The area that I'am trying to show for is the Fort Walton/ Destin area.  All my competitors are still showing in Places but mine is not.  I am still seeing it on the map though.  I didn't change anything in the profile in the past 14 days.  Is there something that I can do to get my listing back in Places?

A website that we maintain keeps ranking for the keyword 'homeless shelter'.  The company is UTILIS USA and they produce heavy duty shelters for military personnel.  They have nothing to do with homeless shelters but continue to receive traffic concerning the phrase.

I've been working on the keyword phrase, "Niceville Assisted Living" for the website: http://nicevilleassistedliving.com and my increase in rankings has pretty much stalled. When I first started working on this website, a lot of the content was duplicated (which we took care of by plugging in unique content), there were locations listed on the homepage that were throwing my rankings off, I've created blog posts each week (we've even tried posting one post every day for a week), added the Facebook feed to the homepage, corrected errors in the theme, and I'm trying to get a resources page built. I know content is a very, very large part of SEO.. but it seems like the content I am plugging in isn't helping. There aren't any errors in Webmaster Tools and my keyword density is fairly close to the website ranking #1. I think my biggest problem is backlinks. Other websites have quite a few whereas the website I'm working on doesn't have any (I'm working on that, but the number I have doesn't compare to the websites ranking in the top three). I'm stumped as to what to do next. Does anyone have suggestions to improve the ranking for this keyword phrase?