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Hi, I won't bore you with all the details but we may have to temporarily move part of an existing domain onto a separate domain for a couple of months. The content being moved includes most of our key branded and organic SERP pages. We've owned the new domain for years but it's never been live or indexed. After a couple of months, all the content will move back to the original domain but will move to a slightly different structure and different page names. Most of the page content will remain largely the same. I"m concerned, but don't really have any experience with this kind of thing. Can anyone shed some light. Perhaps on a scale of 1 to 5 you could give me your thoughts: 1. Should be fine, as long as you set up all the redirects properly 5. Do everything in your power not to do it! Using the new domain and other factors will be problematic. Thanks for any help you may be able to provide!

I'm running purely CPA campaigns at the moment and I'm wondering if my Quality Score is at all relevant. My understanding is that Quality Score is closely tied to clicks, so if I'm not targetting that (but conversions instead) then the Quality Score is not something I need to pay any attention too. In fact, it seems kind of irrelevant. Do any experts out there agree or disagree? I would love some clarity! I've never seen Google refer to conversions or CPA when it talks about Quality Score.