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I'm trying to convince a boss and another client/partner of the value of MOZ, but it's a challenge when Google's results and the MOZ analytics are way off. For example, when I do non-personalized (MOZ toolbar) Google search for "stair lift kansas city" I see some results that make sense.  Further down the page I see my prospective client, kclift.com -- it's a new site with poor MOZ grades and almost no backlinks.  It has a PA of 1 and a DA of 4.  Yet it ranks above a YP site that has a DA of 89, and another site that has a PA of 27 and a DA of 14. What gives?  When I used an in-private Bing search for those terms this site didn't display in the 1st 4 pages.  That makes sense with these MOZ rankings and the new site.  So how does the site get page 1 results on Google for the same terms? (I should note that I've gone to this site a lot, for the client, and done other related searches.  I live in Charlotte, which is why I've included Kansas City in the search terms.  With this search, I've tried several ways to do a Google search that is truly anonymous, but I'm not sure I've succeeded.  I've erased browsing data, used incognito, used other browsers, and used the MOZ non-personalized Google search.  All from the same IP though.  Does Google track that?  If so, how can one do a truly anonymous search on Google?) All suggestions welcome.  Thanks! Richard S.