I'm trying to convince a boss and another client/partner of the value of MOZ, but it's a challenge when Google's results and the MOZ analytics are way off.
For example, when I do non-personalized (MOZ toolbar) Google search for "stair lift kansas city" I see some results that make sense. Further down the page I see my prospective client, kclift.com -- it's a new site with poor MOZ grades and almost no backlinks. It has a PA of 1 and a DA of 4. Yet it ranks above a YP site that has a DA of 89, and another site that has a PA of 27 and a DA of 14.
What gives? When I used an in-private Bing search for those terms this site didn't display in the 1st 4 pages. That makes sense with these MOZ rankings and the new site. So how does the site get page 1 results on Google for the same terms?
(I should note that I've gone to this site a lot, for the client, and done other related searches. I live in Charlotte, which is why I've included Kansas City in the search terms. With this search, I've tried several ways to do a Google search that is truly anonymous, but I'm not sure I've succeeded. I've erased browsing data, used incognito, used other browsers, and used the MOZ non-personalized Google search. All from the same IP though. Does Google track that? If so, how can one do a truly anonymous search on Google?)
All suggestions welcome. Thanks!
Richard S.
