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One more thought that might clarify better what I have in my mind...to your example Oleg - say we have a client website that is on Wordpress and we want to assign someone the task of fixing a series of specific issues uncovered with moz reports.  Would be really nice to assign the task, here's what needs to be done to correct them, point them at a resource that shows them the steps to follow to carry out the task.   In that scenario, they wouldn't necessarily need to go through a bunch of classes that teaches everything about PHP.  They just need to know how to get to the file, open it, make the edit, save it and so forth.  See what I mean?

In our case they would need access to information about various types of sites as needed - that's why I was thinking some training site, so there could be a variety.  I was hoping for some paid resource we could subscribe to or something similar since the specific needs would vary from one situation to another.

I see thousands of sites that explain to business owners what they can do to enhance their sites, I'm really surprised the next step in that process isn't also in abundance.  Once a person is told what to fix - seems there would be a series of resources that walk through the steps of exactly how to fix it  - step by step.  Well, it seemed like a good idea anyway...maybe there is no such resource.  No easy button today

Sort of as far as learning basics of HTML - I was thinking of a basic overview of how site structure works, how the web works along with the basic html that comes into play as far as SEO is concerned. Not looking to train someone to build an entire website, just give enough understanding so they can associate the whys along with the "how-to" drill downs of specific tasks.  I did a search for such tools as well, there are dozens, actually more like thousands .  I was interested in recommendations for some of them to sort out the quality.  I certainly can't try them all.

For example: if a person was told to execute certain steps to fix duplicate content issues - that's one side of it.  I would also like to have a resource that tells them precisely how to edit code - specifically.  We have a mixed variety of talent and I think it would be valuable to have some of them learn these basics and fill in the parts they don't know.  Does that make sense?

As it is, it's like having different chapters of a book sprinkled among different people - some know part of the story while others know different parts but none knows the whole story - or I guess in this case a good detailed outline of the whole story would be enough

Is there an online resource that has good video tutorials for the basic skills someone would need to make code corrections for SEO related tasks? We would like to make use of some of our internal resources in slogging through some of the tasks of making the corrections. Is there a good training resource online to achieve this?

Thanks for all of the help, I appreciate it.

I do intend to add the filter.  I just wasn't too solid on exactly how to go about the code in sites still running classic to get things done.  Again, I appreciate the help.

I know you can track subdomains by just selecting the proper code when you set up the analytics and then create filters for the data in analytics.  But how do you add a subdomain for existing analytics website. Is there a way to go back and change to the option to include subdomains and then I assume just replace the tracking code with the new code that Google delivers for this?

Thanks for the feedback.

Andy, what about when they don't have a webmaster account in place. Most of the time, they don't - so I'm wanting to add that (set it up for them) and use the analytics to verify site ownership.  Sounds like Bill is doing it this way.

If they already have a webmaster account in place and don't know it (someone created it for them and either didn't tell them or it got lost in personnel changes and so on) what's the remedy? Find and remove the code from the website and start fresh?

We are a Hubspot partner agency.  I'm trying to find the best route for managing Google's tools as an extra resource for insight, not the primary basis for marketing effort.  I also want to explore adwords in more depth. Finding a lot of our clients don't have one or the other or both Analytics/Webmaster tools in place.

1. Can I verify site ownership to set up webmaster tools simply by having admin access to their analytics account or will that require ownership of the analytics account? With Google merging things together these days I'm not sure of the best approach to take.
2. Usually clients have their site hosted somewhere and built on some platform and ADD a Hubspot blog and the landing pages/cta's, Hubspot tools on a subdomain hosted by Hubspot.  Hubspot has tools in it's website settings for adding google analytics (actually it's just a field to add code to the header area).  If a client has universal analytics on their primary domain do I still need to go and add a separate analytics property for the subdomain and go through Hubspot's tools to install it on the subdomain? Or just use the same code from their primary domain and add it to the Hubspot header?  What is the best route?

Any additional thoughts on this subject are welcome - with so much updating and changing coming from Google (and Hubspot as we implement 3.0 - COS) I'm trying to avoid wasted effort, outdated methods, etc.

Thanks!

This helps immensely!  I've seen references to the report a problem option but varying experiences with it so I like having some other tasks combined with it.  There do seem to be a lot of people that appear to be doing the sensible things but still not having the most desirable outcomes (we just did a blog piece asking the question "Is Google the IRS of the Internet for Keyword Ranking?" since it does feel a lot like trying to straighten out tax issues

Thanks so much for such a thoughtful and precise answer!!

Thank you for such a detailed answer, this is my instinct too, just start fresh but when I read in the forums all the problems some businesses are having I thought I'd better explore a little bit just to make sure I wasn't missing an opportunity to do it some other way.

We are an inbound marketing agency, most of our clients are not relying on local seo.  I have a pretty good understanding of it when starting fresh but not so much in joining a "movie in progress" kind of scenario.  Recently we've brought on two clients who have had their websites in place for awhile, have made small attempts at marketing themselves online over the years and its resulted in multiple Google places listings, variations of the company names (one of them changed their name), worried there are yet more accounts out there they aren't aware of, etc (analytics, and others from well intentioned employees and past service providers - no internal leadership at the company level).  In reading Google help forums I'm seeing some recently having their accounts suspended when they try to clean things up - in one case a person setup a new Google account thinking he would start fresh and in trying to claim listings, get rid of duplicates, etc. his account was suspended.  What is the CURRENT recommended course of action in situations like these? With all the changes going on with Google, I don't know which route to take and have combed the Internet reading articles about this (including Google's resources) - would like some current real world advise.

Is there an online resource that has good video tutorials for the basic skills someone would need to make code corrections for SEO related tasks? We would like to make use of some of our internal resources in slogging through some of the tasks of making the corrections. Is there a good training resource online to achieve this?

Thanks for all of the help, I appreciate it.

I do intend to add the filter.  I just wasn't too solid on exactly how to go about the code in sites still running classic to get things done.  Again, I appreciate the help.

We are a Hubspot partner agency.  I'm trying to find the best route for managing Google's tools as an extra resource for insight, not the primary basis for marketing effort.  I also want to explore adwords in more depth. Finding a lot of our clients don't have one or the other or both Analytics/Webmaster tools in place.

1. Can I verify site ownership to set up webmaster tools simply by having admin access to their analytics account or will that require ownership of the analytics account? With Google merging things together these days I'm not sure of the best approach to take.
2. Usually clients have their site hosted somewhere and built on some platform and ADD a Hubspot blog and the landing pages/cta's, Hubspot tools on a subdomain hosted by Hubspot.  Hubspot has tools in it's website settings for adding google analytics (actually it's just a field to add code to the header area).  If a client has universal analytics on their primary domain do I still need to go and add a separate analytics property for the subdomain and go through Hubspot's tools to install it on the subdomain? Or just use the same code from their primary domain and add it to the Hubspot header?  What is the best route?

Any additional thoughts on this subject are welcome - with so much updating and changing coming from Google (and Hubspot as we implement 3.0 - COS) I'm trying to avoid wasted effort, outdated methods, etc.

Thanks!