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Hi guys I have a duplicate content question I was hoping someone might be able to give me some advice on? I work for a small company in the UK and in our niche we have a huge product range and an excellent website providing the customer with a very good experience. We’re also backed up by a bespoke warehouse/logistic management system further enhancing the quality of our product. We get most traffic through PPC and are not one of the biggest brands in the industry and have to fight for marketshare. Recently we were approached by another company in our industry that have built up a huge and engaged audience over decades but can’t logistically tap into their following to sell the products so they have suggested a partnership. They are huge fans of what we do and basically want a copy of our site to be rebranded and hosted on a subdomain of their website and we would then pay them a commission of all the sales the new site received. So 2 identical sites with different branding would exist. Based on tests they have carried out we could potentially double our sales in weeks and the potential is huge so we are excited about the possibility. But…..how would we handle the duplicate content, would we be penalised? Would just one of the sites be penalised? Or if sales increase as much as we think they might, would it be worth a penalty as our current rankings aren’t great? Any advice would be great. Cheers Richard

Hi guys I was hoping someone could help me on a problem that has arisen on the site I look after. This is my first SEO job and I’ve had it about 6 months now. I think I’ve been doing the right things so far building quality links from reputable sites with good DA and working with bloggers to push our products as well as only signing up to directories in our niche. So our backlink profile is very specific with few spammy links. Over the last week however we have received a huge increase in backlinks which has almost doubled our linking domains total. I’ve checked the links out from webmaster tools and they are mainly directories or webstat websites like the ones below | siteinfo.org.uk deperu.com alestat.com domaintools.com detroitwebdirectory.com ukdata.com stuffgate.com | We’ve also just launched a new initiative where we will be producing totally new and good quality content 4-5 times a week and many of these new links are pointing to that page which looks very suspicious to me. Does this look like negative Seo to anyone? I’ve read a lot about the disavow tool and it seems people’s opinions are split on when to use it so I was wondering if anyone had any advice on whether to use it or not? It’s easy for me to identify what these new links are, yet some of them have decent DA so will they do any harm anyway? I’ve also checked the referring anchors on Ahrefs and now over 50% of my anchor term cloud are totally unrelated terms to my site and this has happened over the last week which also worries me. I haven’t seen any negative impact on rankings yet but if this carries on it will destroy my link profile. So would it be wise to disavow all these links as they come through or wait to see if they actually have an impact? It should be obvious to Google that there has been a huge spike in links so then the question is would they be ignored or will I be penalised. Any ideas? Thanks in advance Richard