I've recently been spending some time going through all the content on our website, henstuff.com, adding internal anchor text links to product copy with the link following back to the product's generic catagory. I've been focusing on the search term 'hen party accessories', but have also been using 'hen do accessories' and 'hen night accessories'.
I know that internal linking has value when it comes to SEO and rankings, but was keen to find roughly at what point usage of a certain search term for anchor links is seen as spam by the engines. Is there a certain formula to follow when it comes to internal anchor text links?
You can see some examples at:
http://www.henstuff.com/hen-night-accessories/hen-party-accessories/willy-bubbles
http://www.henstuff.com/hen-night-accessories/hen-party-devil-horns/hen-night-pink-devil-horns
Many thanks
Oli
