Welcome to the Q&A Forum

Thanks Takeshi,

Some useful insights there which we are looking to implement into our strategy. On the more technical side, is there a way of discounting copied information (specs etc) from our searchable content so that we are not penalized by Google for duplicating content?

Good Evening MOZ community

I am currently working on a website my company has just launched. I am in charge of the entire commercial side of the business from pricing to brand management including all elements of digital marketing.

First of all I should make it clear I am by no means an SEO expert. However I appreciate the importance of organic search and particularly on page optimization and no I need to build it into our site from the onset.

My problem lies in that our website stocks roughly 2000 individual products (Tools and Engineering products) and I am struggling to overcome the following;

1. I do not have the time or resource to re-write original product descriptions and specifications for 2000+ products

2. How can I create healthy on page SEO without having to do this? (we are not able to provide budget to outsource these efforts at the moment) Will copying manufacturer descriptions cripple our SEO

3. Many product specifications need to be displayed exactly as they would on the original manufacturer websites. How can I include exact copies of these without being penalized by google for duplicating content?

Essentially I realise the importance of on page SEO and want to build it into the site for the future but need to find a way of optimizing it with minimal time.

I understand much of this is a big ask but any hints or tips you may have would be greatly appreciated.

Thanks

Rob

Thanks for all your useful insights. I am pretty adept at managing my own time and have always favored a self managed teaching method so I think I'm prepared to execute and manage this project. Of course at times I will need to out source much of the SEO as I am aware how extremely technical it can become. My main focus will be more on the content side of things. If any of you have any tips on how to build my content directly into SEO be sure to get in touch.

Thanks Guys

Introduction to project

Okay so in this short paragraph I am going to give a brief insight into the project I am currently working on and the aims and objectives of what I and my company aim to achieve.

Tools Company

Basically I work for a tools company who are about to launch an online website to sell and distribute their products all over the UK. Tools boring.... I know, but stay with me. I have been given the task of optimizing the website as well as creating brand presence and engagement through research, development and implementation of an engaging content strategy. Through the content I aim to add excitement, educate, and inspire the tools buying persona and ultimately bring excitement to an industry which lets just say 'doesn't exactly get the pulse racing'. In other words, I want to away with all the boring deals,promotional and and store opening based drivel (not literally all of it but you get the picture) and bring back some 'fun'.

Bottom Line : Increase Sales Online

I have done a large amount of research into the areas I need to cover. However admittedly I am relatively new to the world of online marketing and although I have a lot of experience in brand optimization and consumer psychology, I have a few questions to ask 'the experts' into the more practical elements which will help me execute and manage my project. I have split my queries into the different marketing areas I want to target. I do not expect anyone to help me with all, but any help would be greatly appreciated! Please try to bare in mind, I am a one man band on this so budget and time are major constraints.

SEO

1. Best way to research and choose the keywords for PPC?

2. What very simple organic search SEO basics should I be utilizing?

3. How do I build my social media channels, and blogging into SEO (link building etc)?

Bench Marking

1. I want to benchmark my nearest competitors Social Media analytic's so I can determine their success's and failure and also create targets for where I want us to get to. However I can't seem to find any software which allows you to conduct competitor analysis. I am using Hoot suite but this only allows me to manage and analyse my own social networks

2. I also want to do this for SEO, I know MOZ allows you to do this

Research

1. How do I set up listening posts to follow whats trending in a select websites, blogs, social media platforms etc? Search the whole WWW is too broad for the kind of research I am trying to conduct.

Anything Else! (literally anything!)

Any other useful or eye opening tips you have for me which you feel can help me deliver this project, the more the merrier!

**BEST ROI TOOLS AND TIPS......................... **

MANY THANKS!