Hello,
I optimize for a fashion, eCommerce site which has catalogue pages and product pages.
http://www.zando.co.za/
We're currently working on a large "blog" which tons of great content designed to attract readers, links and tons of long tail traffic.
We'll be doing how-to videos, celeb interviews, top-tens, etc. etc. We'll even have a UGC community section eventually. Really great.
Now, I want to use the links generated by this section to rank for generics like this:
For example: I want to rank for "Lingerie" and I have this page set up as the target:
http://www.zando.co.za/women/clothing/lingerie/
I create some amazing content that generates lots of links containing the word "lingerie" .
That awesome content lives in:(hypothetical URL:)
http://www.zando.co.za/fashion/magazine/how-lingerie-has-changed-over-50-years/
I want to (and this is where you come in get people linking to my catalogue page (http://www.zando.co.za/women/clothing/lingerie/) where they can find a banner or something alluding to that piece of link bait (the /fashion/magazine/ url).
Perhaps similar to the Wordpress style <read more="">page break on posts?</read>
Reason is, I want my "Money-Page" to get the links with "Lingerie" in it.
Problem is, it'll be another click to the thing they want to find. Also, say I decide a few months later that I want to do another piece, like "lingerie in films" and do the same.
My 'banner' idea would get very crowded or, it would mean that I bump the 50-years piece, which then makes for bad UX for readers clicking through looking for the old piece.
Or perhaps this can all be solved with good design?
Here's a WBF talking about mixing content:
http://www.seomoz.org/blog/mixing-viral-content-with-business-content-whiteboard-friday
Does anyone have an example of someone doing this well?
PS. Was also thinking that on my "archive'' url, in between the content, I'll query for the top products that, that piece speaks to and make it possible for people to add to cart as they're reading the link bait content that is relevant to the product.
Cheers
Paul.