I am a small business owner of a company that has served a micro niche in automotive industry. After almost 15 years providing consulting and staffed event sales to dealerships in almost every state in the country we are pivoting to being a direct response agency. Since our core competency is driving traffic to auto dealerships with direct mail and processing that traffic for its highest gross profit potential I am looking at how to leverage that skill set for our clients. Once we have established the direct mail portion of our direct response offering we plan on rolling out social marketing, content marketing, and other vehicles for our clients.