Hey Andrew!

Thanks so much for responding. We do have an existing customer base, and I'm actually part of the in-house marketing team. I was hired to do the blog and social media, and SEO is now part of my job as well. Luckily I'm a writer, so I'm happy to do the descriptions, I just don't know where to start and am curious about an SEO's daily workflow.

Oh man, I wish I could get some help! I might be able to if I can just get the ball rolling for the first little bit. They've never had anyone to work on it, and that torch is now passed to me, so I'm trying to get a handle on a game plan.

Really can't thank everyone here enough for the help. Very solid advice that's getting me pumped to take this on. THANK YOU!

A lot of times I can definitely combine them! That's a great idea. And I loved loved the link building article you sent along. THANK YOU!

THANK YOU all so much for the great insight. I really appreciate it. The good news is that I'm a writer first and foremost, so writing product descriptions is something I love to do.

A little more background--We have a great social following, so we're good there. And our website is definitely well designed by our web master. We also have a great blog that I run where we interview photographers. I try to post 3-5 times a week, and it gets decent traffic. So here I am as the writer/social media manager, just feeling confused about where to start in tackling the 4,000+ products on an on-page level.

I came here a year ago with all of these products in there with manufacturer descriptions, which was a total bummer, but I've been working on writing original and relevant descriptions for new products from here on out. The biggest problem I face is deciding where to start. Doug, I love your feedback, and I think I'll start creating a list of the pages actually generating sales and apply what works there to the high margin products.

It's good to hear from you guys and get feedback on the actual workflow of on-page optimization. I find keyword research to be the most terrifying.  What's the best way to go about tackling a daily list of products to optimize? Out of the 4,000? And what does your daily SEO schedule look like for something like this? Would you recommend a certain number of original descriptions a day? I do so many other things beside SEO, so I'm trying to get a good feel for how it's done.

Thank you, thank you, thank you for your help, everyone.

Hey everyone!

Complete SEO novice here. I work as the sole content person for an ecommere website with 4,000+ products. I've been trying for months to come up with some sort of SEO strategy, but I'm drowning. Completely drowning.

I've been trying to use on-page analytics here at Moz for certain products that get a lot of margin for us. This worked great for awhile, but I haven't seen much progress. And then I jumped to link building and then I jumped to blogging and social, and now I don't know where to focus. I know each and every one of these is important, but I feel like I'm only giving 10% to each instead of 100%. I'm not getting anywhere. I'm just doggy paddling.

I am in desperate need of a starting point. And yes, I've read Moz's beginner guide to SEO. I've researched for hours, but nobody seems to have a good starting point for someone trying to optimize a site with 4,000+ products. WHERE DO I START? Category pages? Low-hanging fruit? I feel like I've tried it all.

I need some concrete ecommerce advice. Something that gives me a solid game plan as a one-woman show. Do I go brand by brand? Do I go with products with good margin? Do I stop focusing on individual products and go for category pages? I can't wrap my head around an SEO workflow.

I'm really looking for ANY advice that can stop my head from spinning with ecommerce SEO. It's completely overwhelming!

Thank you in advance!

THANK YOU all so much for the great insight. I really appreciate it. The good news is that I'm a writer first and foremost, so writing product descriptions is something I love to do.

A little more background--We have a great social following, so we're good there. And our website is definitely well designed by our web master. We also have a great blog that I run where we interview photographers. I try to post 3-5 times a week, and it gets decent traffic. So here I am as the writer/social media manager, just feeling confused about where to start in tackling the 4,000+ products on an on-page level.

I came here a year ago with all of these products in there with manufacturer descriptions, which was a total bummer, but I've been working on writing original and relevant descriptions for new products from here on out. The biggest problem I face is deciding where to start. Doug, I love your feedback, and I think I'll start creating a list of the pages actually generating sales and apply what works there to the high margin products.

It's good to hear from you guys and get feedback on the actual workflow of on-page optimization. I find keyword research to be the most terrifying.  What's the best way to go about tackling a daily list of products to optimize? Out of the 4,000? And what does your daily SEO schedule look like for something like this? Would you recommend a certain number of original descriptions a day? I do so many other things beside SEO, so I'm trying to get a good feel for how it's done.

Thank you, thank you, thank you for your help, everyone.

Oh man, I wish I could get some help! I might be able to if I can just get the ball rolling for the first little bit. They've never had anyone to work on it, and that torch is now passed to me, so I'm trying to get a handle on a game plan.

Really can't thank everyone here enough for the help. Very solid advice that's getting me pumped to take this on. THANK YOU!