THANK YOU all so much for the great insight. I really appreciate it. The good news is that I'm a writer first and foremost, so writing product descriptions is something I love to do.
A little more background--We have a great social following, so we're good there. And our website is definitely well designed by our web master. We also have a great blog that I run where we interview photographers. I try to post 3-5 times a week, and it gets decent traffic. So here I am as the writer/social media manager, just feeling confused about where to start in tackling the 4,000+ products on an on-page level.
I came here a year ago with all of these products in there with manufacturer descriptions, which was a total bummer, but I've been working on writing original and relevant descriptions for new products from here on out. The biggest problem I face is deciding where to start. Doug, I love your feedback, and I think I'll start creating a list of the pages actually generating sales and apply what works there to the high margin products.
It's good to hear from you guys and get feedback on the actual workflow of on-page optimization. I find keyword research to be the most terrifying. What's the best way to go about tackling a daily list of products to optimize? Out of the 4,000? And what does your daily SEO schedule look like for something like this? Would you recommend a certain number of original descriptions a day? I do so many other things beside SEO, so I'm trying to get a good feel for how it's done.
Thank you, thank you, thank you for your help, everyone.