Hi,
I must warm you that I am lame as hell in this SEO buisness.
I just kinda made (not finished yet) my first wordpress site for a female art therapist friend of mine based in Barcelona, Spain who wants to have an internet presence and get some consulting clients.
I made a little research through adwords keyword tool and found out "arteterapia barcelona" (medium competence, 390 local searches) is a reasonable niche with medium competence (0,62) but the other keywords are just for people trying to know what art therapy is or try to become art therapist themselves (cursos -courses-, master, etc). Then there is "arte terapia barcelona" which gives roughly the same results (high competence -0,72-, 390 local searches).
She is not ready yet to offer courses and anyway I thought I would focus on organic positioning her with keywords "arteterapia barcelona" and maybe "arte terapia barcelona" but do a multilngual website as it is an added asset for customers.
My guess is people who look for an arttherapist in Barcelona use these keywords: either "arteterapia barcelona" or "arte terapia barcelona" (in english "arttherapy barcelona") as "arteterapeuta barcelona" (in english, "art therapist barecelona") gives NO RESULTS whatsoever ¿??¿?
So I (maybe a mistake to start with) got some free webspace from 000webhost.com and the free domain arteterapia.hostoi.com , installed wordpress and built a website from scratch with a variation of twenty eleven wordpress theme.
When I realized arteterapia.cat was still available I kinda panicked and bought it right away (maybe a mistake). But as I want to organically position arteterapia AND barcelona I bought arteterapiabarcelona.es and .net (com is not available).
The thing is, I don't know which one to use or them all. Frankly, I don't know where to start.
- Should I try to position each page separately? Or just alternate using "arte terapia" and "arteterapia" throughout the site?
- Should my priority now be to choose one of these (probably arteterapiabarcelona.es) and try to get some backlinks or use them all?
- Are.cat domains as powerful for people doing searches in catalonia region as .es for people doing searches in spain?
- Should she use Adsense? Any good tutorial on how to calculate the cost of that¿
Sorry again for the probably lame questions. And thanks. I do appreciate your help A LOT.
Miguel