I apologize in advance if this has been asked a million times but I'm just not able to find anything on it for some reason. Probably the words "site" and "search" come up a lot in this area... Anyhow, my question:
How do I find trends in "site search" data from Google Analytics?
I set up "site search" a long time ago. I have thousands and thousands of searches people have made on my site logged and squirreled away. The plan was to review them on a weekly basis, find the trends and start writing content to address interests people seem to be having but not finding on our site. Sounded great at the time.
The problem I have, of course, is that among my 10,000 searches (many shown in Google Analytics as "no-results:cats and dogs", etc), there are slight differences that make it difficult to total up search trends. Let's say the list is like this:
Term | Search Count
Cats | 500
Dogs | 500
Cat | 250
Dog | 250
Cat food | 5
Dog food | 5
Birds | 1
Bird | 1
Cats are great | 1
Cats are really great | 1
Dogs are great | 1
I like birds | 1
Seriously, I like Cats | 1
Turtles | 1
... 10,000 more entries, every single one only 1 search per term.
OK, so it looks like people like Cats and Dogs a lot, but also Birds and Turtles. But maybe there are snake searches. Maybe there are "cat pajamas" searches and variations on all of the above. Who knows what else is really trending in there??? The review of this data is MIND-NUMBING. Especially when you get into plurality and misspellings, this rabbit hole has no bottom.
Is there a tool people in the SEO jam use to take a big ole CSV dump and have it magically sorted by at least potential trends?
I mean, there's gotta be, right? And I'm silly for not already knowing what it is.
