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Thanks for the additional tips Meghan. I'll try those to see if I can bring my heart rate down from the initial panic

When you say the fluctuations normalize pretty quickley... what time frame are we talking about?

Also, should I avoid changing keywords in MOZ? or could you tell me a frequency maybe?

Thanks Don, I do understand that concept. I just have this feeling I did something wrong when I was making those fix suggestions. It was a shocker to see that number drop. It has only been about a week so I'll try not to panic

I have a website built in SquareSpace. https://www.ruffhaus.com/

I recently started working with MOZ to track and improve organic SEO. After my initial site crawl, search visibility was reported at a waping 2.38%. Moz showed several critical crawler issues. Most were redirect, 4xx and long URL. So I started working on fixing the redirect and 4xx issues first. I thought this was a good thing. But now my already sad search visibility has dropped to .07% (-95.97%!). I also went from #1 on keyword, brand implementation plan (and 3 variations), to #27. What?

Wondering where I went wrong and how to remedy?

This is all new to me so I am sure I'm not providing all the info you need to answer my question. Hoping providing the site URL will help. Fire away!

Thanks Don, I do understand that concept. I just have this feeling I did something wrong when I was making those fix suggestions. It was a shocker to see that number drop. It has only been about a week so I'll try not to panic

Thanks for the additional tips Meghan. I'll try those to see if I can bring my heart rate down from the initial panic

When you say the fluctuations normalize pretty quickley... what time frame are we talking about?

Also, should I avoid changing keywords in MOZ? or could you tell me a frequency maybe?