I'm relatively new to local SEO --- I do a lot of local websites for small businesses (restaurants, bars, hotels, attorneys, dentists) in my area and thought it would make sense to include basic local SEO work with my websites. I have a couple of questions about adding my client's businesses to local business directories...
I've started by adding each business to Google, Bing, and Yahoo business listings. I verified these listings with the postcard option which my clients then email to me.
I've started adding them to additional directories but have found that many local directories require a phone call to the business to verify it (no other options). How do most SEO companies handle this? Do I ask them to forward their phone to mine for a night?
Does it make sense to do local directory submission by hand? I created a spreadsheet for each company and keep track of each directory I submit to (the directory name, verification status, and username & password). I looked at services like Yext but doubt they are as thorough as doing it by hand?
Any other advice on local business directory submission would greatly be appreciated. Thanks.